Packaging work for a global brand goes well beyond adapting artwork. It takes in design, production, print technology, regulatory requirements and the management of many things happening at once.
For one of the world’s largest beauty manufacturers we built an operation covering the whole process of getting packaging ready for print, from creative materials to final production. We run it to this day.
Packaging work for a global brand goes well beyond adapting artwork. It takes in design, production, print technology, regulatory requirements and the management of many things happening at once.
For one of the world’s largest beauty manufacturers we built an operation covering the whole process of getting packaging ready for print, from creative materials to final production. We run it to this day.
A global product portfolio means hundreds of packs in preparation at once, for different markets, languages and production technologies.
Each one has to hold the brand identity, meet local legal requirements and fit the printer's specifications.
Then there is the coordination. Marketing teams, technologists, regulatory experts, translators and production partners, in several countries.
ZWe put together a dedicated international team to run the entire packaging process. It stands at eight people and scales with the demands of the project and the number of products in hand.
At full capacity the team prepares up to 100 artworks a week, which comes to 400–500 files a month.
The work covers:
– production files made from creative materials,
– design adaptation for individual markets,
– localisation of every language version,
– regulatory copy implemented to requirement,
– coordination of the approval process,
– proof assessment,
– quality control on materials going to press,
– production support, working with printers worldwide.
At this volume, everything depends on how the information is handled. Company Hub is our own platform, and it coordinates every stage of packaging preparation.
The system handles:
– task management,
– file version control,
– multi-stage approvals,
– production status tracking,
– centralised project documentation,
– process configuration to the client’s needs.
The platform brings order to communication between everyone on the project. It also cuts the risk of errors that come from working on several versions of the same material.
work with a team of translators covering every language version, and a dedicated regulatory expert who watches compliance with local requirements.
That lets us carry a pack from the first draft to the final production files, with control over the quality and correctness of every element.
What’s your category not talking about?
Bring us the subject people avoid. We’ll find a human way into it and build content that replaces discomfort with understanding, while giving the brand a meaningful role in the conversation.
We offer a comprehensive suite of operational delivery services – from packaging artwork and localisation to campaign production and workflow governance. With 110+ specialists and experience across 100+ markets, we have the process, the people and the technology to handle complex production environments at scale.
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