Perfect Story
Campaign Toolkit
28 Markets
Best Product Launch in Years
Look at the Perfect Nonsense toolkit delivered for Avon. Strategy, creative, post-production and market adaptation: one central workflow for 28 global digital markets. Absolute brand consistency. Zero chaos.
Look at the Perfect Nonsense toolkit delivered for Avon. Strategy, creative, post-production and market adaptation: one central workflow for 28 global digital markets. Absolute brand consistency. Zero chaos.
Built on Contrasts. Designedz for Gen Z.
We launched the full European campaign for Perfect Nonsense, Avon's newest fragrance. The strategy was built for Gen Z – a generation that lives in dualities: tradition and modernity, individuality and belonging. The fragrance does the same, blending contradictory ingredients into something unexpectedly harmonious. Our platform, Unexpected Encounters, drove a fully integrated 360° campaign. From social-first content and AI-powered storytelling to retail activations and influencer-led experiences.
CGI EXPERIENCE
We handled editing, color grading and final cut across all video. To push the sensorial side, we added 3D visualizations of flying flankers: movement, depth and emotion that match the bold, unexpected DNA of Perfect Nonsense.
VIDEO EXPERIENCE
From 4 master videos to nearly 50 formats.
SOCIAL MEDIA EXPERIENCE
Scroll-stopping, social-first content built to spark curiosity. Teasers, reveals and interactive formats that turned What is Perfect Nonsense? into a conversation.
UNBOXING & FIRST IMPRESSIONS EXPERIENCE
Influencers unbox and test the fragrances. The twist: a custom-designed PR box engineered for surprise – more engaging, more shareable.
DIGITAL DISPLAY EXPERIENCE
Almost 60 assets adapted for 28 markets – on time, every market, no surprises.
CAMPAIGN EXPERIENCE
A Standout Launch
One of Avon’s strongest fragrance launches of the year.
Gen Z Breakthrough
Bold positioning and a message of self-expression made the scent land hard with Gen Z.
Cross-Market Momentum
Strong, consistent performance across multiple markets.
Impactful Creative & Digital Execution
Influencer marketing, social-first content and emotional storytelling drove engagement and virality.
Strengthened Brand Relevance
The launch sharpened Avon’s image with younger, trend-conscious consumers.
It's not Perfect Nonsense.
It's perfect success.
Maybe it’s time for a shared story?
The best rollouts come from one team that takes the brief and sees it through. Give us thirty minutes to learn your setup and goals. We’ll tell you honestly if we fit.
